From the article:

"We 20- and 30-somethings, it seems, want to be engaged. We want to help. We'd love to give our time and money. We just might want to do it in a different way than our parents and grandparents and that's what the new program is trying to tap into.

"The feeling was that young professionals wanted to help, so we did focus groups to test the theory," Hastings said. "Overwhelmingly, we found that we want to be engaged, but don't want opportunities to be structured the way they are now."

The bottom line is that we want choice in what we do: some want to just listen to a talk about the community, others want a short-term commitment and others want a full-out, long-term engagement.

Today's GenNext launch begins with a talk by Marc Kielburger, the young Canadian humanitarian and activist for children's rights who started Free the Children, an international development organization that works with kids in underprivileged nations. Kielburger is in his early 30s. His Me to We campaign encourages people to think about what impact their own actions have on the broader world."

Read the entire article here:

http://www.lfpress.com/news/columnists/kate_dubinski/2009/10/14/11393206-sun.html